HyperCulture is a designer-director duo based in The Netherlands. The meaning of Hyperculture is the natural outcome of living in a digitally connected society capable of rapid communication. We draw inspiration from pop culture, subcultures and ethnic cultures to create visual aesthetics that have a unique narrative. Value and excitement can be created by remixing and re-contextualizing visual languages from different cultures, eras and forms.
This is the HyperCulture version of a showreel :-) We used our design ethos to remix and re-contextualize our past projects to create this layered remix of our work. EJJIcreated the sound design that strengthens the visual collage and broadens the atmosphere of this piece.
Hyperculture was invited to create an interpretation of the coffee experience and their new Vertuo coffee machine. It’s quality and versatility in flavours, durability and the new developed centrifusion technology. Not just this coffee experience was used for their new campaign, but also our personal story and creative process was integrated in their promotion.
RESETTING THE WORLD
We find ourselves in a future world where the previous generation
seem to have hit the reset button. Leaving behind a small
population of a younger generation that has an abundance of
materials, tools, and energy from the previous society. They can
rediscover the world and make it their own.
They thrive by living creatively in-tune with their environment. Their visual aesthetic is colorful and recycled. Forms of clothing,
transport, architecture and even digital data are sampled
and mixed to create new contexts and forms. There is no economy,
no industry and creativity is seen as a form of wealth. The infrastructure from the pre-world is occupied by small festive
settlements scattered throughout the land.
LONDON FASHION WEEK AW20
Superdry creatives invited us to create 2,5 minutes worth of visual content for their virtual catwalk during London Fashion Week. The visuals could be seen in the public space and online during the London Fashion Week. A green screen edit of models in the sports line was delivered to us by Creep. We had cart blanche to create visuals and had 2 weeks to deliver. We decided to approach the project bottom up, while referencing progressive magazine layouts. We went full experimental mode with Artbox_Amsterdam by our side.
Thank you Studio Takt for creating the sound design for this 30 second version.