Superdry creatives invited us to create 2,5 minutes worth of visual content for their virtual catwalk during London Fashion Week. The visuals could be seen in the public space and online during the London Fashion Week. A green screen edit of models in the sports line was delivered to us by Creep. We had cart blanche to create visuals and had 2 weeks to deliver. We decided to approach the project bottom up, while referencing progressive magazine layouts. We went full experimental mode with Artbox_Amsterdam by our side.
Thank you Studio Takt for creating the sound design for this 30 second version.
CRAZY FRESH BECAUSE WE CAN
RESETTING THE WORLD
We find ourselves in a future world where the previous generation
seem to have hit the reset button. Leaving behind a small
population of a younger generation that has an abundance of
materials, tools, and energy from the previous society. They can
rediscover the world and make it their own.
They thrive by living creatively in-tune with their environment. Their visual aesthetic is colorful and recycled. Forms of clothing,
transport, architecture and even digital data are sampled
and mixed to create new contexts and forms. There is no economy,
no industry and creativity is seen as a form of wealth. The infrastructure from the pre-world is occupied by small festive
settlements scattered throughout the land.