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SUPERDRY

LONDON FASHION WEEK AW20




Superdry creatives invited us to create 2,5 minutes worth of visual content for their virtual catwalk during London Fashion Week. The visuals could be seen in the public space and online during the London Fashion Week. A green screen edit of models in the sports line was delivered to us by Creep. We had cart blanche to create visuals and had 2 weeks to deliver. We decided to approach the project bottom up, while referencing progressive magazine layouts. We went full experimental mode with Artbox_Amsterdam by our side.

Thank you Studio Takt for creating the sound design for this 30 second version.














HyperCulture         Torenallee 32-26         5617BD Eindhoven          The Netherlands