Saint Elmo’s creative agency commissioned HyperCulture to design a wallpaper for gym hallways and changing rooms, featuring German female athletes. The goal: to inspire young girls to stay engaged in sports.
We created a bold, energetic visual language—playful but never childish. Drawing from punk zines and the raw, expressive collages found on high school notebooks, the design brings life to otherwise dull spaces. Our daughters also played a key role in shaping the inspiration behind our design.
Client: Sports Illustrated Deutschland Commissioned by: Saint Elmo's Design and Direction: HyperCulture
HyperCulture
Ruysdaelhof 8A
5642 JM
Eindhoven The Netherlands
