WALL OF WILL

Sports Illustrated Germany

Saint Elmo’s creative agency commissioned HyperCulture to design a wallpaper for gym hallways and changing rooms, featuring German female athletes. The goal: to inspire young girls to stay engaged in sports.

We created a bold, energetic visual language—playful but never childish. Drawing from punk zines and the raw, expressive collages found on high school notebooks, the design brings life to otherwise dull spaces. Our daughters also played a key role in shaping the inspiration behind our design.

Client: Sports Illustrated Deutschland
Commissioned by: Saint Elmo's
Design and Direction: HyperCulture

KUNSTLOC

Digital transformation

Campaign images for the digital transformation in the cultural sector. This is the process by which museums, theaters, libraries, music venues, and other cultural institutions deploy digital technologies to improve their operations, audience reach, and artistic expression

ADOBE ACROBAT

A musical showcase series

Commissioned by 72&Sunny, we set out to showcase the new Adobe Acrobat through a smooth, intuitive workflow that helps people do their best work.

We positioned the Acrobat interface as both the focal point and the driving force of the story, while rhythmic audio chants bring energy and flow. Visual inputs unfold into final layouts, with key moments linking sound and image to highlight the transformation from input to expressive outcome.


Client: Adobe
Agency: 72 & Sunny
Production: Psyop

BRABANT KENNIS

AI Research visualization

BrabantKennis commissioned HyperCulture to create a visual language that would develop in parallel with their theoretical research on artificial intelligence in the province of Brabant, the Netherlands. The work synthesizes research and experimentation into a concluding visual statement and was presented at the Den Bosch Parade as part of their show. The commission unfolded less as a conventional project and more as an open-ended residency, allowing space for inquiry, reflection, and discovery.

LOOK BOOK — Zaubermarkt

The Fresh Produce Edition

Zaubermarkt ~

Prompt: In an old abandoned supermarket, next to a club, a young artist is at work…

In contrast to the traditional concept of a showreel, which typically involves a retrospective look at past projects, HyperCulture has chosen to take a forward-looking approach by creating lookbooks. In these lookbooks, HyperCulture blend assets from previous projects to create new contexts. "It is a journey of experimentation, uncovering fresh themes and emerging trends for the future."


Sound Design by Giovanni Dubini


We hope to inspire, get in touch if we do!