ADOBE ACROBAT
A musical showcase series
Commissioned by 72&Sunny, we set out to showcase the new Adobe Acrobat through a smooth, intuitive workflow that helps people do their best work.
We positioned the Acrobat interface as both the focal point and the driving force of the story, while rhythmic audio chants bring energy and flow. Visual inputs unfold into final layouts, with key moments linking sound and image to highlight the transformation from input to expressive outcome.
Client: Adobe
Agency: 72 & Sunny
Production: Psyop
Client: Adobe
Agency: 72 & Sunny
Production: Psyop
BRABANT KENNIS
AI Research visualization
BrabantKennis commissioned HyperCulture to create a visual language that would develop in parallel with their theoretical research on artificial intelligence in the province of Brabant, the Netherlands. The work synthesizes research and experimentation into a concluding visual statement and was presented at the Den Bosch Parade as part of their show. The commission unfolded less as a conventional project and more as an open-ended residency, allowing space for inquiry, reflection, and discovery.
LOOK BOOK — Zaubermarkt
The Fresh Produce Edition
Zaubermarkt ~
Prompt: In an old abandoned supermarket, next to a club, a young artist is at work…
In contrast to the traditional concept of a showreel, which typically involves a retrospective look at past projects, HyperCulture has chosen to take a forward-looking approach by creating lookbooks. In these lookbooks, HyperCulture blend assets from previous projects to create new contexts. "It is a journey of experimentation, uncovering fresh themes and emerging trends for the future."
Sound Design by Giovanni Dubini
We hope to inspire, get in touch if we do!
ARTECH
Scope Cycling concept wheels
